WWJP? What would Jesus play?

[News]

In Italy, to celebrate and announce the ten-year anniversary of the PlayStation, an ad promotion by Sony was run in various newspapers and magazines depicting a young male of about thirty years old wearing a crown of thorns. The thorns on the crown were shaped into various X’s, O’s, squares and triangles – a not too subtle reference to the control buttons found on the PlayStation.

The photo had a caption underneath which read, “Ten years of passion.” While the attempt at humor in connecting the blockbuster movie, “The Passion of Christ,” with the PlayStation was obvious, the ad stirred controversy and criticism for being in bad taste. Sony apologized and recalled the ad due to the negative reactions.

Sony celebrated the ten-year anniversary of the US release of the Playstation in June, 2005.


By: Frank Ling

[Sylentsnipe]

I think it was a noble attempt. I mean come one you guys, its an add. Htey did not mean to upset any one

[Natoksane]

I personally like it. It's just too bad a lot of people out there can't take a joke and are too uptight.

[John Clabo]

I think its rather sacreligious...Me being a Christian and all :P

Im not one of those people thats gonna make a HUGE crowd in front of the SONY building about it but I think they could have done a better ad without putting that in.

[D3TON8R]

*Holds back on typing all the Jesus jokes he knows*

Ah yes, it may be distasteful to some, and even though the ad was pulled, it still had the impact it was designed to have. That's what advertising is all about. :)

[TheTaxidermist]

Jesus wouldn't play any games. Being that he would not be competitive.